Yandex Direct advertising
Yandex Direct is the main search advertising platform in Russia, and it burns budgets easily: impressions in mobile games, clicks from the wrong country, searches for “free” and “DIY”. I run campaigns so the money goes to people looking for your service, and I measure the result in enquiries, not clicks.
What's included
Keywords and negative keywords for your service and region
With the price and the offer — to filter out random clicks
Yandex Metrica counts real enquiries, not page views
Bids and spend under control, no overspend by the end of the week
Every week — queries and placements that bring no enquiries
Monthly: spend, enquiries, cost per enquiry and what changes next
How the work runs
- 011–2 days
Site review
I look at the site through the eyes of someone arriving from an ad: is it clear what you do, what it costs and how to get in touch. If the page loses people, I say so before launch: advertising a weak page burns money fastest.
- 021 day
Goals and analytics
I set up a Metrica goal for a real enquiry — a form submission or a call. Direct learns from it, and I measure results by it. I don't use goals like “viewed three pages”: on those the algorithm buys random clicks.
- 033–5 days
Launch
Keywords, negative keywords, ads with the price, region and schedule. I start with search: there the ad is seen by people looking for the service right now. The display network comes later, once search already brings enquiries and there is something to scale.
- 04weekly
Management
Queries that got clicks, new negative keywords, bids, ads that don't work. Direct changes some settings on its own — region, auto-targeting — so I check them rather than hope they stayed as they were.
- 05monthly
Report
How much was spent, how many enquiries came in and at what cost each, which queries brought them and what I change next month. The figures come from your own Direct and Metrica accounts, which you always have access to.
What moves the price
"from $300/mo" is the floor, not bait. Here's what pushes the number up, so you can place your own case before we talk.
One service in one region, or several — each with its own ads
Search only, or the Yandex display network as well
More campaigns and budget mean more work with them
Whether the page is ready for ads or needs work first
Who it's for
- →You have a site and need enquiries, not just visitors
- →You ran ads before, and they spent money without enquiries
- →Nobody has time to watch the campaigns every week
Questions
Is the ad budget included in the price?
No. You pay the budget to Yandex directly, from your own Direct account — that money never goes through me. The management fee is for my work: setup, query clean-up, bids and reports.
What budget do I need?
It depends on the cost per click in your niche and how many enquiries you need. Before launch I check click prices for your queries and tell you roughly what a week of advertising will cost. If the budget is too small for the algorithm to learn, I'll say that too — it's more honest to wait than to waste it.
Whose ad account will it be?
Yours. Campaigns are created in your Direct account, and the access and the whole history stay with you — even if we stop working together.
Do you guarantee enquiries?
No, and don't trust anyone who does: the result depends on demand, price and the site itself. What I promise instead: ads shown in your region for searches about your service, every change explained in the report, and if the advertising doesn't pay off, I'll tell you myself.
Can I stop the advertising?
Yes, any month: the contract is month to month, with no penalties. The campaigns stay in your account and can be switched back on.
Shall we talk?
Half an hour on a call and you'll have an estimate and a plan. Free, and it commits you to nothing.