Promo siteand 3D
A promo site doesn't sell with arguments, it sells with a feeling. Its job is to be remembered and retold. Not everyone needs one: if your buyers decide on price and lead time, the money is better spent on an ordinary site and advertising.
What's included
What happens as you scroll, and why
Movement that leads attention rather than stealing it
Three-dimensional scenes in the browser, nothing to install
Heavy assets load later, the first screen opens immediately
On a weak device the site stays usable and still looks good
A separate lighter narrative, not a cut-down desktop
How the work runs
- 013–5 days
Narrative
What a person feels in the first second, the tenth and at the end. A promo site is a story, and the story is written before anything is drawn: without it you get a pile of effects that leads nowhere.
- 025–7 days
Storyboard
Key frames and the visual language: colour, light, material, type. At this stage the future feeling is already visible, and reworking a frame costs a day against a week of reworking a finished scene.
- 035–8 days
Motion prototype
A rough but live scene in the browser. Motion can't be signed off from pictures and words — everyone pictures 'glides in smoothly' differently — so I show it clickable.
- 047–12 days
Build
Final scenes, sound, copy. In parallel, weight: heavy things load later so the first screen opens at once, otherwise half your visitors leave before the story starts.
- 053–4 days
Device testing
Real phones, weak laptops, data-saver mode, motion disabled in system settings. It has to stay beautiful everywhere — simpler is fine, broken is not.
What moves the price
"from $6,000" is the floor, not bait. Here's what pushes the number up, so you can place your own case before we talk.
Flat animation, a 3D scene, or a product that takes itself apart
Your own 3D models make it cheaper. Simple ones I build; complex ones are commissioned separately
Original music and voice-over are a separate line, as is filming
A genuinely separate version costs more than simplifying the main one
Who it's for
- →A product launch that has to be shown, not described
- →Brand projects and investor presentations
- →Markets decided by emotion: interiors, architecture, fashion
Questions
Won't it stutter on a phone?
Not if that's designed in from the start. Heavy scenes don't load on weak devices or in data-saver mode; a lighter version is shown instead. I test on real phones, not just in a desktop browser.
Does motion hurt search rankings?
It does if it's done naively. A crawler doesn't watch animations or scroll the page — it reads what's in the source. So all the meaningful text is delivered at once and in full, with motion layered on top. The second risk is weight: a heavy first screen drags down speed scores, and those affect rankings. Which is why heavy assets load only after the page is already visible.
How quickly will it look dated?
Motion idioms last two or three years, then start reading as 'circa the year it was made' — the way parallax does today. That's a property of the genre, not a flaw in the work: promo sites are built for a launch, not for a decade. To avoid rebuilding everything later, I keep the substantive pages separate from the showpiece ones, so only the second kind ever needs refreshing.
Can a promo site be combined with a normal one?
Yes, and that's the usual arrangement: a striking first screen and calm working pages after it. Holding a whole site at that intensity is tiring for visitors and expensive to maintain.
Do I need to supply 3D models?
If you have them, great, I'll use yours. If not, I build the simple objects myself and complex ones are commissioned separately as their own line in the estimate. At the brief I'll tell you honestly whether your case needs three dimensions at all.
Shall we talk?
Half an hour on a call and you'll have an estimate and a plan. Free, and it commits you to nothing.