Websiteredesign
A redesign starts with diagnosis, not with a layout: what on the site works, and what is losing you customers. Often it turns out the thing to change isn't the appearance but the order of the blocks and the words in them — and then the job comes out cheaper than expected.
What's included
What blocks the enquiry: structure, copy, speed, mobile
First what affects enquiries, then what looks good
A new face without losing recognisability
Usually the main problem with older sites
More than half your visitors, and normally an afterthought
Addresses carried over with redirects, rankings preserved
How the work runs
- 012–3 days
Diagnosis
I look at the site through numbers rather than taste: where people arrive from, which screen they leave on, how long they wait on a phone, where the path to the form breaks. It often turns out the culprit isn't the design but the third block from the top.
- 021–2 days
Priorities
A list of changes sorted by effect on enquiries, each with a cost. You decide where to stop: sometimes the first three items are enough and the rest can wait.
- 035–8 days
Design
A new face without losing recognisability: people who already know you should realise they've arrived in the right place. What changes is the delivery, not the company's identity.
- 044–7 days
Build
Markup, speed work, mobile. Throughout this the old site keeps running and keeps taking enquiries — the new one is assembled alongside it, on a private address.
- 051–2 days
Cutover
Switched during quiet hours, permanent redirects from old addresses to new, and a check of every page that had search traffic. Rankings travel with the addresses.
What moves the price
"from $2,800" is the floor, not bait. Here's what pushes the number up, so you can place your own case before we talk.
Home and services, or the whole site
Builder, off-the-shelf CMS or bespoke — that decides whether anything can be reused
Sometimes fixing old code costs more than replacing it, and diagnosis shows which
Changing page addresses requires a careful migration, and that's separate work
Who it's for
- →The site was built long ago and looks older than the company
- →Traffic arrives but enquiries don't
- →It's unusable on a phone
Questions
Will I lose my search rankings?
That's the main risk of a redesign, and it's manageable. We keep page addresses, and where the structure has to change we set up permanent redirects from old to new. Search engines carry the accumulated weight across; rankings don't reset.
Can I update only part of the site?
Yes, and often that's the smarter move. We start with the home page and the service pages — they bring the enquiries. The rest is updated later or left alone. The diagnosis step exists precisely to show what to touch first.
How long will the site be down during the switch?
Not at all. The new site is assembled alongside the old one on a private address while the old one keeps running and taking enquiries. The switch itself is one setting, takes minutes and happens during quiet hours. The old version stays on the server for another month: if something goes wrong, reverting takes the same minutes.
Can I buy just the diagnosis?
Yes, and sometimes I suggest it myself. The diagnosis is a document: where the site loses people, what to fix first, what each fix costs and what it should return. You can bring it to me, to your own developer, or to another studio — it's yours, with no strings. If we then do the work together, its cost comes off the estimate.
What if my site is on a website builder?
We look at whether the task is actually blocked by the platform's limits. If it isn't, I rebuild it there — faster and cheaper. If it is, I'll say plainly that you'll hit the same wall again and propose a move with rankings preserved.
Shall we talk?
Half an hour on a call and you'll have an estimate and a plan. Free, and it commits you to nothing.